Genesis Logos

2 logos were made for the collection: one 'artistic' logo and one text logo. The artistic logo was made with the idea of what the word Genesis means; it means the formation of something. In this case this something is the formation of Jerry Lester Studios and the debut collection. I used this idea to try and explain what Genesis means to me visually. The image depicts 1 atom splitting into 2 new atoms. The formation of life or something new. It is a snapshot of right before that singular atom is no longer one but now two. The text logo was made as the initial logo but felt as if it was not enough to represent the feeling of Genesis, which was the reasoning for the artistic logo to be made. The text logo is the word Genesis in the font of the Philadelphia Eagles in the early to late 2000s, paying homage to the city of Philadelphia.